Drinks at your service
since 1976

Alfred Van Rentherghem and his wife Henriette Beliën take over a milk distribution business in Hamont. Their children join the company.

VARESA bvba becomes the new company name. Richard Van Renterghem becomes Managing Director and expands the product range with fruit juices Gena Gold, Junita, Plura-Bell, Potz Tausend, Niederrhein Gold and Copa (now known as Copeo).

We expand with a 1,400 m² warehouse.

VARESA launches fruit juices under its own brand for the first time and becomes the exclusive distributor of the Kuchenmeister brand in Belgium.

In a relatively short time, we grow from a local supplier for milk vendors into a beverage super wholesaler through various sales channels.

We launch the private label Sunito, the newest addition to our fruit juice range.

We become the exclusive distributor of the wine brands Baron d’Arignac and Piacere.

We move to a brand-new 12,000 m² distribution center at Kristalpark in Lommel — specifically to Ondernemersstraat, named after the Van Rentherghem family and their inspiring entrepreneurial spirit.

We launch the private label Justo, adding fair trade fruit juices to our assortment.

The third generation joins the family business and immediately adds a new wine brand to our portfolio: Cruse.

Private label Ana Aqua becomes the first water brand to join the VARESA assortment.

VARESA becomes an IFS-certified company. IFS Broker is a specific standard for companies that purchase products and deliver them directly to customers without physically handling them.

BREE wines and Appelsientje also become part of our impressive portfolio of exclusively distributed brands.

We proudly become the exclusive distributor of the sports drink Extran.

VARESA acquires the Belgian dairy producer Inza and, in the same year, becomes the exclusive distributor of the tropical fruit beverage brand Maaza.

Nieuwe biomerken die we exclusief in de markt mogen zetten: het Belgische bier Gageleer en de biologische limonades van now.