Drinks at your service
since 1976

First and foremost, VARESA is an authentic family-owned business. The very first generation introduced us into the world as a producer and distributer of pure, premium fruit juices. Today, the third generation runs a company that offers a service that is 100% complementary to drinks wholesalers, accommodating every link in the chain.

How it all started ...

For more than half a century, VARESA stands for innovation, for a strong dialogue with customers, and an excellent price-to-quality ratio. Join us on a trip down memory lane to discover which key moments shaped us to become the player we are today.

1976

Alfred Van Rentherghem and his wife Henriette Beliën take over a milk distribution business in Hamont. Their children join the company.

1981

VARESA bvba becomes the new company name. Richard Van Renterghem becomes Managing Director and expands the product range with fruit juices Gena Gold, Junita, Plura-Bell, Potz Tausend, Niederrhein Gold and Copa (now known as Copeo).

1982

We expand with a 1,400 m² warehouse.

Late 1980s

VARESA launches fruit juices under its own brand for the first time and becomes the exclusive distributor of the Kuchenmeister brand in Belgium.

1990s

In a relatively short time, we grow from a local supplier for milk vendors into a beverage super wholesaler through various sales channels.

1996

We launch the private label Sunito, the newest addition to our fruit juice range.

Late 1990s

We become the exclusive distributor of the wine brands Baron d’Arignac and Piacere.

2005

We move to a brand-new 12,000 m² distribution center at Kristalpark in Lommel — specifically to Ondernemersstraat, named after the Van Rentherghem family and their inspiring entrepreneurial spirit.

2008

We launch the private label Justo, adding fair trade fruit juices to our assortment.

2009

The third generation joins the family business and immediately adds a new wine brand to our portfolio: Cruse.

2015

Private label Ana Aqua becomes the first water brand to join the VARESA assortment.

2016

VARESA becomes an IFS-certified company. IFS Broker is a specific standard for companies that purchase products and deliver them directly to customers without physically handling them.

2019

BREE wines and Appelsientje also become part of our impressive portfolio of exclusively distributed brands.

2020

We proudly become the exclusive distributor of the sports drink Extran.

2022

VARESA acquires the Belgian dairy producer Inza and, in the same year, becomes the exclusive distributor of the tropical fruit beverage brand Maaza.

2024

Nieuwe biomerken die we exclusief in de markt mogen zetten: het Belgische bier Gageleer en de biologische limonades van now.

Our service:
five SUPER values

Our drinks are at your service, just like the entire VARESA team. We are only happy when you and your customers are fully satisfied. Our guarantee? A bespoke and flexible service, offering a unique assortment of drinks, with a price-conscious approach and an equitable interaction in real-life, including a vision that’s result-oriented – everything within an eco-friendly and sustainable framework.

VARESA in numbers

Since 1976, we have been pivotal in the drinks distribution industry in Belgium and far beyond. What does this mean today?

  • +0

    products in circulation

  • ±0

    pallets processed per day

  • 0M

    processed packages per year

  • +0

    active customers in 6 countries

What can we
do for you?

How can we be of service to you today? Feel free to reach out through our contact form.

011 62 17 33info@varesa.be
Ondernemersstraat 32, 3920 Lommel

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