VARESA as your Belgian drinks importer?

Are you looking for a reliable partner to successfully launch your drinks brand in the Benelux? VARESA is an experienced Belgian importer, with an ironclad customer network, a dedicated and experienced in-house sales team, and preferred service partners in logistics, transport and even empties management. A complete ecosystem to turn your brand into a valued and maximally profitable import product.

We know exactly how the Belgian market moves

The beverage industry never stalls. New expectations lead to new trends, which means that brands follow those trends. VARESA is happy to be your sounding board for the Belgian drinks market. From commercial advice to distribution: in collab with our preferred service partners, we maximise the potential of your imported product.

Our service, five pillars

Five letters too: SUPER. These qualify the five pillars VARESA is built on, which we translate daily to tangible benefits for all our customers.

  • Service

    Swift deliveries and personalised support guarantee a total solution to our customers.

  • Unique assortment

    From water and soft drinks across all price categories, to spirits and exclusive brands – we always offer products to your taste.

  • Price-conscious

    We pair competitive prices to customer-centric benefits. This means that our customers can rely on the best prices.

  • Equitable

    We stand for transparent terms and conditions, reliable deliveries and in short, an equitable approach. You can count on us – always.

  • Result-oriented

    For every challenging situation we seek and find solutions that fit. We are decisive to always deliver satisfying results.

We at VARESA offer the largest and most varied drinks assortment in a 300-km radius from our Lommel division. Take a deep-dive into all our brands!

Drinks at your service

Our drinks are at your service, just like the entire VARESA team. All the way from logistics to transport, to empties management: we are only happy when you and your customers are fully satisfied. Our guarantee? A bespoke and flexible Service, offering a Unique assortment of drinks, with a Price-conscious approach and an Equitable interaction in real-life, including a vision that’s Result-oriented – everything within an eco-friendly and sustainable framework.

What can we
do for you?

How can we be of service to you today? Feel free to reach out through our contact form.

011 62 17 33info@varesa.be
Ondernemersstraat 32, 3920 Lommel

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